Design Your Ad: Personalized Advertising Image and Text Generation with Unified Autoregressive Models

Generating realistic and user-preferred advertisements is a key challenge in e-commerce. Existing approaches utilize multiple independent models driven by click-through-rate (CTR) to controllably create attractive image or text advertisements. However, their pipelines lack cross-modal perception and rely on CTR that only reflects average preferences. Therefore, we explore jointly generating personalized image-text advertisements from historical click behaviors. We first design a Unified Advertisement Generative model (Uni-AdGen) that employs a single autoregressive framework to produce both advertising images and texts. By incorporating a foreground perception module and instruction tuning, Uni-AdGen enhances the realism of the generated content. To further personalize advertisements, we equip Uni-AdGen with a coarse-to-fine preference understanding module that effectively captures user interests from noisy multimodal historical behaviors to drive personalized generation. Additionally, we construct the first large-scale Personalized Advertising image-text dataset (PAd1M) and introduce a Product Background Similarity (PBS) metric to facilitate training and evaluation. Extensive experiments show that our method outperforms baselines in general and personalized advertisement generation. Our project is available at https://github.com/JD-GenX/Uni-AdGen.

Enhancing Retrieval Augmentation via Adversarial Collaboration

Retrieval-augmented Generation (RAG) is a prevalent approach for domain-specific LLMs, yet it is often plagued by "Retrieval Hallucinations"--a phenomenon where fine-tuned models fail to recognize and act upon poor-quality retrieved documents, thus undermining performance. To address this, we propose the Adversarial Collaboration RAG (AC-RAG) framework. AC-RAG employs two heterogeneous agents: a generalist Detector that identifies knowledge gaps, and a domain-specialized Resolver that provides precise solutions. Guided by a moderator, these agents engage in an adversarial collaboration, where the Detector's persistent questioning challenges the Resolver's expertise. This dynamic process allows for iterative problem dissection and refined knowledge retrieval. Extensive experiments show that AC-RAG significantly improves retrieval accuracy and outperforms state-of-the-art RAG methods across various vertical domains.

Creative4U: MLLMs-based Advertising Creative Image Selector with Comparative Reasoning

Creative image in advertising is the heart and soul of e-commerce platform. An eye-catching creative image can enhance the shopping experience for users, boosting income for advertisers and advertising revenue for platforms. With the advent of AIGC technology, advertisers can produce large quantities of creative images at minimal cost. However, they struggle to assess the creative quality to select. Existing methods primarily focus on creative ranking, which fails to address the need for explainable creative selection. In this work, we propose the first paradigm for explainable creative assessment and selection. Powered by multimodal large language models (MLLMs), our approach integrates the assessment and selection of creative images into a natural language generation task. To facilitate this research, we construct CreativePair, the first comparative reasoning-induced creative dataset featuring 8k annotated image pairs, with each sample including a label indicating which image is superior. Additionally, we introduce Creative4U (pronounced Creative for You), a MLLMs-based creative selector that takes into account users' interests. Through Reason-to-Select RFT, which includes supervised fine-tuning with Chain-of-Thought (CoT-SFT) and Group Relative Policy Optimization (GRPO) based reinforcement learning, Creative4U is able to evaluate and select creative images accurately. Both offline and online experiments demonstrate the effectiveness of our approach. Our code and dataset will be made public to advance research and industrial applications.

Taming Pre-trained LLMs for Generalised Time Series Forecasting via Cross-modal Knowledge Distillation

Multivariate time series forecasting has recently gained great success with the rapid growth of deep learning models. However, existing approaches usually train models from scratch using limited temporal data, preventing their generalization. Recently, with the surge of the Large Language Models (LLMs), several works have attempted to introduce LLMs into time series forecasting. Despite promising results, these methods directly take time series as the input to LLMs, ignoring the inherent modality gap between temporal and text data. In this work, we propose a novel Large Language Models and time series alignment framework, dubbed LLaTA, to fully unleash the potentials of LLMs in the time series forecasting challenge. Based on cross-modal knowledge distillation, the proposed method exploits both input-agnostic static knowledge and input-dependent dynamic knowledge in pre-trained LLMs. In this way, it empowers the forecasting model with favorable performance as well as strong generalization abilities. Extensive experiments demonstrate the proposed method establishes a new state of the art for both long- and short-term forecasting. Code is available at \url{https://github.com/Hank0626/LLaTA}.

MambaIR: A Simple Baseline for Image Restoration with State-Space Model

Recent years have witnessed great progress in image restoration thanks to the advancements in modern deep neural networks e.g. Convolutional Neural Network and Transformer. However, existing restoration backbones are usually limited due to the inherent local reductive bias or quadratic computational complexity. Recently, Selective Structured State Space Model e.g., Mamba, has shown great potential for long-range dependencies modeling with linear complexity, but it is still under-explored in low-level computer vision. In this work, we introduce a simple but strong benchmark model, named MambaIR, for image restoration. In detail, we propose the Residual State Space Block as the core component, which employs convolution and channel attention to enhance the capabilities of the vanilla Mamba. In this way, our MambaIR takes advantage of local patch recurrence prior as well as channel interaction to produce restoration-specific feature representation. Extensive experiments demonstrate the superiority of our method, for example, MambaIR outperforms Transformer-based baseline SwinIR by up to 0.36dB, using similar computational cost but with a global receptive field. Code is available at \url{https://github.com/csguoh/MambaIR}.